The survey conducted by NNA Smokefree Estonia revealed who the users of Estonian smoke-free products are, what their preferences are and how they would behave in case of various changes. The study involved 517 people who had experience using an e-cigarette, smokeless snus and / or a heated tobacco product.
60% of the respondents were men and 40% women. 32% of the participants lived in Tallinn, 15% in Tartu, 13% in Harju County, 11% in Tartu County and 7% in Pärnu County. The total share of participants from other counties was 22% of all respondents.
People aged 22–30 were the largest age group, accounting for 30% of all respondents. They were followed by people aged 18–21, accounting for 25% of all respondents. People aged 31–40 accounted for 21% of respondents, those aged 41–50 for 13% and those aged 51–60 for 7%. 4% of the respondents were aged 61 and above.
The largest number of respondents had experience with e-cigarettes, followed by people with experience with tobacco-free snus and heated tobacco. Some of the participants in the survey were regular users of the product, others had used them regularly before. The study also included those whose experience with less harmful products was limited to a few uses.
The NNA Smokefree Estonia team thanks everyone who participated in the survey. Thank you very much!
The full version of the survey can be found here.